Our Services

Get 15% Discount on your First Order

Each student must complete an individual marketing project. Your first

January 21, 2022

Each student must complete an individual marketing project. Your first task is to select a project topic. This must be an existing product, service, or organization. Using the Chic fil a organization

Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.

When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Do not submit to turnitin.

Answer the following questions concerning Chic fil a using 600 words. Utilize the attached e-book and at least two scholarly sources.

Q1. Provide a description of the product/service and a brief history of the firm.

Q2. Explain your current or possible global marketing efforts. (Ch. 3)

Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch 3)

Q4. Explain your competitive strategy. (Ch.3)

Q5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch.3)

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

The purpose of this assignment is to develop and effectively

The purpose of this assignment is to develop and effectively communicate an organizational change communication plan, addressing change management strategies and their impact on organizational outcomes. You will submit a completed “MGT-325: Developing an Organizational Change Communications Plan” template that will include a communications plan outline and a sample communication to

Aesthetic analysis of a self-chosen digital work

The entire course is about the relationship between aesthetics and digital media. It introduces critical, aesthetic analysis and reception of digital art and culture. The focal point is the challenges that digital media provide aesthetics, art and culture in a current and historical perspective – mostly current perspective. The historical

As speakers we are also story tellers. We use this

As speakers we are also story tellers. We use this EVERYDAY in EVERY INDUSTRY! Please see the video below. As you watch the video, please pay attention to how the speaker, Brene Brown, supports her messages with facts while still connecting and captivating her audience. Do not write about

You are a principal conducting an informal observation of Ms.

You are a principal conducting an informal observation of Ms. Avery’s eighth grade history classroom. It is the last 10 minutes of class and upon entering the classroom, you observe Ms. Avery seated behind her desk and the students working independently on a worksheet pertaining to the Civil War.

Aboriginal people’s use of ceremony, song, stories, art and dance in their attempts to confront colonisation throughout the 19th century.

“They [Aboriginal people] confronted enormous physical and philosophical challenges by drawing on their own culture, and their reactions, adoptions and adaptations were shaped by existing conventions and cosmologies.” (Roberts in Atkinson, 2006, p. 107). Discuss this statement with reference to the “Dreaming” and Aboriginal people’s use of ceremony, song, stories,

Describe an opportunity or threat you have identified in the

Describe an opportunity or threat you have identified in the company ROYAL CARIBBEAN ON THE POLITICAL/LEGAL PART. Use at least one type of evidence to support your position and suggest one way the firm could respond to this trend or situation (i.e. recommended course of action). Includes one hyperlink

Wellness Education Program Proposal

Develop a 4–6-page proposal for a wellness education program for a specific population. Integrate aspects of culture, CAM and spirituality, and linguistics into the program. Explain how to market the program to the population, and explain the ethical, legal, and economic factors that can affect the health of the population.

500 words minimum …2 references To what degree can research

500 words minimum …2 references To what degree can research within the social science be considered “scientific?” What does it mean for a line of research to be “scientific?” What are some of the challenges that coincide with carrying out scientific research? Your posts this week should demonstrate critical reflection

You are a defense attorney, defending a man against a

You are a defense attorney, defending a man against a charge of burglary. He tells you that he was drunk on the night in question and doesn’t remember what he did. He requests to be put on the stand, and he responds to your questions by stating he was home

Reflective Paper- Analysis of Commanding Heights: Battle of Ideas

Description Course Paper Directions: This will be a somewhat of a reflective paper and as such, you will write an analysis of the movie you will watch in the course room (Commanding Heights: Battle of Ideas, Part I). You may watch this movie as many times as you wish to

You are the Compliance Officer of an organization that has

You are the Compliance Officer of an organization that has just become the target of a government legal inquiry. What are three of the first steps that you want to take in response? Please refer to material covered in the text supported by your external research. (i attached a powerpoint

This week you learned about the importance of adopting a

This week you learned about the importance of adopting a growth mindset vs. a fixed mindset. Describe a time in your life when you faced an important opportunity or challenge with a fixed mindset? What held you back? Were you concerned about your ability to succeed? Were you worried about

So we discussed two hundred and fifty for chapter 2,

So we discussed two hundred and fifty for chapter 2, three sections. Literature Review, Theoretical Framework, and Summary. Altogether chapter 2 can have 30-60 pages. I am asking for 10-12 pages per section, but I am open to any amount of combination of pages up to 36 pages. You can

Discussion Prompt Discuss the theoretical framework or model that you

Discussion Prompt Discuss the theoretical framework or model that you intend to use for your capstone project. How does your chosen framework relate to your phenomenon of interest and research? Expectations Initial Post: Due: Thursday, 11:59 pm PT Length: A minimum of 250 words, not including references Citations: At

Do pictures help with learning information?

Need an background literature review (see attached for articles) research topic is Do pictures help with learning information? • If there are differences in results between experiments/articles, what aspects of the experiments might be responsible for this? How might this motivate your study/studies? • Make sure to include operational definitions.

You have worked in a regional crime scene unit for

You have worked in a regional crime scene unit for four years. The team recently hired three graduates from a Professional Certification Organization for Crime Scene Investigators. The three graduates’ specialties are firearms identification, blood spatter pattern analysis, and fingerprint comparison. You have been working under their respective specialty supervisors

Hello, Please find the discussion related questions. It should be

Hello, Please find the discussion related questions. It should be more than 450 words with combined 6 questions. Need to submit this by 8 PM EST today. Questions Starts from here :- Let’s assume that you have an existing relational database. What options do you have for removing a table

Break Even Price After Increasing Quantity Worksheet Nursing Assignment Help

Expert Solution Preview Introduction: As a medical professor, it is my responsibility to design college assignments and provide answers to medical college students. In addition, I conduct lectures, evaluate student performance, and provide feedback through examinations and assignments. This allows me to assess their knowledge and skills in the medical